Please contact me directly for comprehensive work examples.
Unifying the clinical trial experience
As Director of Experience Design, I had the privilege of leading cross-functional project teams to streamline clinical trials for patients and providers with Medable’s suite of software products. I led and mentored designers to redesign critical customer support touch points, develop a digital and physical design language, and build new internal tools that optimize business processes.
RoleS: Team LEADERSHIP & Management, Product Management, Product Design
Cultivating design reflexes in an engineering-led company
With a mission to shift the culture of Europe's largest e-commerce company, I was among four IDEO designers who worked on-site for over a year systematically collaborating across the organization. I helped pilot and launch new fashion and delivery products, coached engineers, and led international user research.
Client: Zalando
RoleS: TEAM Lead, Head of research, UI/UX Design
External Links: IDEO Case Study
Making insulin adoption achievable
Having developed a new insulin injection method, a pharmaceutical company also wanted to address the behavioral challenges of insulin adoption. This project focused on setting patients up with tools and habits to help them transition to insulin for the first time and enable longterm adoption.
Client: A Large PharmaCEUTICAL Company
RoleS: RESEARCH, Strategy, Packaging DESIGN
Keeping people at the center of Cloud Infrastructure
I led teams of designers and engineers to build cloud hosting services for the healthcare infrastructure that supports 149 million people. In applying human centered design to cloud infrastructure, I not only led the product development process for new SaaS and IaaS offers, but also improved business processes and enabled cultural transformation in tandem with modernizing technologies.
Client: Centers for Medicare and Medicaid Services (CMS)
RoleS: Design Lead, RESEARCH, STRATEGY, UI/UX DESIGN, PRODUCT MANAGEMENT
EXTERNAL LINKS: Human Centered Design at CMS CLOUD
Making sense of education technology
With demand for education technology on the rise, our team developed an online market-sizing tool for entrepreneurs and a resource for teachers, schools, and districts to make better procurement decisions for the classroom.
Client: The Gates Foundation
RoleS: research, UI/UX design
External LINKS: Gates Foundation Research Reports
Developing a resilient reproductive healthcare delivery model
Cultural and geographic challenges make it difficult to scale family planning and contraception services in Ethiopia. Our team of designers, program administrators, and health workers arrived at a unique partnership with the Ethiopian Ministry of Health through multiple rounds of in-the-field service pilots, providing an evidence-based foundation for scaling a reproductive health service country-wide.
Partners: IDEO.org, Population Service International (PSI), Ethiopian Ministry of Health
RoleS: Service Design, research, Program Design
External Links: SMART START CASE STUDY
Reducing recidivism for young adults
Our team supported Fresh Lifelines for Youth in developing a law related education program for young adults as they transition out of juvenile hall. I led a 4-month, multi-touchpoint pilot with Santa Clara County Probation to generate evidence that prompted legislators to pass an extension of SB1004 and led to a full scale, 2-year program pilot.
Partners: Fresh Lifelines for Youth, Tipping Point Community
RoleS: Initiative Lead, Service Design, Program Design
EXTERNAL LINKS: RESEARCH REPORT, PROTOTYPING REPORT, PILOT REPORT
Exploring sustainable transportation approaches for megacities
IDEO was asked to uncover the next high-impact mobility alternative to single-occupancy driving in Mexico City. I led our team in exploring Mexican transportation systems, pulled inspiration from Helsinki's mobility ecosystem, and convened entrepreneurs and policy makers to surface new, sustainable mobility solutions to scale them across a network of global mobility institutes.
Client: Ross Center for Sustainable Cities
RoleS: research, Strategy, Story design
External Links: WRI Program BRIEF
Building an affordable, scalable education model
A large Peruvian business group asked IDEO to develop a scalable, affordable, and high-quality education model – the first of its kind in the country. My contributions as lead researcher found the middle ground between parent-student expectations and best-in-class pedagogical approaches.
Client: Colegios Innova Schools
RoleS: research, Strategy
External Links: IDEO Case Study, AIGA AWARD Case Study, Innovaschools.edu
Embedding design and passenger centricity at Toronto Pearson Airport
Toronto Pearson Airport wanted to develop a passenger-centered culture across their 40,000 person workforce. Starting with the airport’s baggage systems, our team led the development of employee generated initiatives ranging from customer service improvements at baggage carousels to new data sharing systems across airport functions.